Data-backed storytelling

Marketing insights that decode Irish and international trends

From granular channel performance to strategic shifts impacting CMOs, PineWTDN distills complex marketing signals into practical intelligence you can act on immediately.

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Latest spotlight articles

Relevant briefs that interpret campaign performance, consumer sentiment, and leadership priorities.

March 2025 Channel Strategy

Rebalancing paid and owned media across Ireland’s retail sector

We analysed 50+ multi-brand retailers to identify where investment shifts are improving efficiency and lifetime value.

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February 2025 Executive Brief

The marketing leader’s agenda for 2025: Five priorities from Dublin CMOs

Discover the themes guiding marketing budgets, team structures, and tooling decisions across Ireland’s fastest-moving industries.

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January 2025 Customer Experience

Mapping emotion-led journeys in higher education recruitment

Step through the approach used by Irish universities to design high-touch recruitment experiences that convert and retain advocacy.

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Weekly performance briefings

Our research team compiles weekly performance highlights to show where Irish marketers gain efficiencies. Each briefing includes spotlight metrics, case narratives, and immediate recommendations.

  • Campaign metrics: PPC, paid social, email, and organic benchmarks.
  • Budget signals: How teams are reallocating spend by channel.
  • Creative inspiration: Real examples from high-performing campaigns.

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Executive insight series

Long-form interviews and analysis with marketing leaders from across Ireland, revealing how they build resilient marketing ecosystems.

Sustainable tourism storytelling

An interview with the Marketing Director of Wild Atlantic Routes on balancing international campaigns with local authenticity.

Healthtech go-to-market innovation

How an Irish healthtech scale-up built a repeatable demand engine by bridging product marketing and customer success.

Scaling marketing operations

Lessons from a Cork-based SaaS company integrating marketing ops to manage global campaigns while maintaining regional nuance.